The hardest audience in tech isn't consumers.
It's the product planners at phone brands — people who sit through hundreds of chipset presentations, every one of them a wall of benchmarks. That's the room a sell-in deck has to win.
The Dimensity 1000+ had a genuine differentiator buried in that wall: an AI engine fast enough to track hands in 3D, in real time — a new way to touch the digital world. On a spec slide, it was one row among forty.
Don't explain the capability. Put it in a story the audience already believes.
Everyone in that room had seen Minority Report — the film that taught a generation what gesture-controlled computing should feel like. So we wrote the chip into that world: interfaces floating in the air, information answering to a moving hand — then the reveal that collapses fiction into product: the same interaction, running live on a phone. Powered by MediaTek Dimensity 1000+.
Built for the room it had to win.
Script & storyboard
A three-act arc — a familiar dream, the proof of performance, the dream in your hand — instead of a feature tour.
Benchmarks, staged
The numbers stayed — GFXBench and all — but as part of the world of the film, not a table to squint at.
Production with Halide
Cinematic 3D and motion design on a sell-in-deck timeline: weeks, not months.
2:27, for a closed door
Designed to open a closed-door B2B meeting — and leave the next thirty slides pushing on an open door.
The film became the opening argument of the Dimensity 1000+ sell-in deck — the moment the audience felt what the silicon could do before anyone defended a benchmark. The collaboration continued after launch with support on MediaTek's sales-kit materials.