From invisible to the reference answer.
And the result ECI notices most isn't in a dashboard: enquiries come in more often — with France now the site's second-largest source of visitors.
Organic search visibility, 2024 → 2026
Ahrefs-estimated monthly organic search visits, ecigroup-global.com
The chart tracks ecigroup-global.com — the global domain ECI moved to on our recommendation, replacing its legacy .tw address. Earlier traffic (~1,000 visits/mo) lived on the old domain, so the curve shows the new domain building authority from zero. Source: Ahrefs, July 2026.
Cited by the AI assistants buyers ask
AI responses citing ecigroup-global.com, by platform
When sourcing managers ask an AI assistant about elastic tape suppliers, ECI is in the answer. Source: Ahrefs AI index, July 2026.
World-class product. Invisible online.
ECI has made elastic tapes and narrow fabrics since 1974 — 50 million+ meters a month from mills in Taiwan, China and Vietnam, woven into products by Nike, adidas, PUMA and Wacoal.
But in January 2024, its digital presence didn't match its factory floor. No inbound marketing. No LinkedIn presence. A website full of thin content written for no one in particular. Around 1,000 organic visits a month — almost all from Taiwan, almost all from people who already knew the ECI name.
Global buyers searching for what ECI actually makes never found them.
Six workstreams, one direction: get chosen.
Domain strategy & technical SEO
Led the move from ECI's legacy .tw address to a global domain, per Google's international-SEO best practices — plus schema markup and the technical groundwork that lets search engines and AI crawlers read the site correctly.
Content foundation, rebuilt
A content marketing strategy targeting what buyers actually search for — and website copy rewritten for the sourcing managers and product developers who make supplier decisions.
A press program with a point
PR topics steered toward stories buyers care about: GRS-certified recycled elastics, ZDHC chemical compliance — and the flagship: ECI's 100% recycled tapes in 2026 FIFA World Cup jerseys, syndicated into US media.
LinkedIn from zero
Built and fully manage ECI's LinkedIn strategy — company presence plus a dedicated product showcase page — where apparel-industry buyers actually spend time.
AI tools for the sales team
Custom automation that turns a prospect's specific problems into a consistent, professional offer PDF — so every outreach lands with a tailored document instead of a generic catalog.
Lead intelligence
Identified decision-makers across top apparel brands and Tier 1 manufacturers, and prepared the outreach messaging to reach them.