Case study · Perxona

A challenger AI brand can't out-shout the giants. It can out-build them.

Perxona entered the loudest category in tech with a brand-new domain, no audience, and no content engine. So we built the machine that makes enterprise buyers trust a challenger.

Client
Perxona (perxona.ai)
Parent company
XRSPACE · Taipei
Product
Interactive 3D AI avatars
Engagement
Marketing & comms retainer
Perxona AI avatar greeting a hotel guest in multiple languages
Not a chatbot: a real-time 3D avatar that greets, guides, and sells — in any language. Image: perxona.ai
The problem

A loud market. A brand-new domain. Zero audience.

The "AI avatar" conversation is dominated by heavily funded players who publish at industrial scale. Perxona — XRSPACE's real-time 3D avatar platform — launched into that noise with a differentiated product and none of the marketing infrastructure around it.

And for an enterprise product that replaces a human touchpoint, being found isn't enough. Buyers need reasons to trust you before they'll put your avatar in front of their customers.

Perxona interactive AI avatar across desktop, laptop, tablet and phone
Real-time conversational 3D avatars, embedded on any website — Perxona's Behavior AI.
What we built

A trust machine, piece by piece.

01

Communications strategy

Built around Perxona's real differentiation: 3D avatars with behavior and emotion, deployed with real clients in the real world — not just demo reels.

02

Content engine from zero

A standing blog aimed at what buyers actually ask: use cases, ROI, honest comparisons of avatar technologies — the questions that precede a purchase.

03

Executive voices on LinkedIn

Coached Perxona's executives into a regular posting cadence — weekly impressions more than doubled and followers grew 50% across six months, with the company page's visibility climbing alongside.

04

Developer & influencer outreach on X

Direct outreach to the builders and "vibe coders" shaping AI opinion — aligned with the developer-outreach strategy we implemented — plus influencer outreach in Japan, Perxona's priority market.

05

PR built on proof

Communications anchored in real deployments — an AI concierge at a Japanese golf resort, a travel avatar at Taipei's tourism expo, pitch-competition wins — the evidence enterprise buyers actually believe.

06

Domain authority & events

An external link-building program establishing a brand-new domain as a citable source — and full-funnel support around events, including the ad campaign behind a real-world event's turnout.

The results

From zero audience to a compounding presence.

2×
weekly LinkedIn impressions for coached executives
+50%
executive follower growth over six months
0 → 1
content engine: a standing blog answering real buyer questions
Live
deployment stories in-market: hospitality concierge, travel expo avatar, client launches
X
developer & AI-influencer outreach channel, aligned with the developer strategy
DR ↑
link-building program making a new domain citable in a crowded category

Executive LinkedIn program

Indexed growth over a six-month window (start = 100)

Program data across coached executive profiles. A regular, coached posting cadence — not ads — drove the growth.

What the client values most isn't a vanity metric: real use cases live with real clients, partnerships forming, and steadily compounding awareness on the channel where their enterprise buyers live.

Why it matters

In AI, every demo looks like magic.
So buyers stopped trusting demos.

What they trust is a pattern: executives who show up consistently, content that answers real questions, deployments they can visit, developers who vouch for you. That pattern is buildable. That's what a marketing engine is.

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